Florida State makes Memphis’ Mike Norvell new head coach

(AP Photo/Mark Humphrey)

By TERESA M. WALKER


Associated Press

MEMPHIS, Tenn. (AP) Mike Norvell is Florida State’s new coach, taking over a Seminoles program that has struggled while he was helping to build Memphis into a Group of Five power.

Florida State made it official Sunday with an announcement and a news conference was scheduled for noon in Tallahassee, Florida.

Norvell will replace Willie Taggart, fired Nov. 3 by Florida State after going 9-12 as head coach. The Seminoles, who won the 2013 national title, finished the season becoming bowl eligible at 6-6 under interim coach Odell Haggins.

“I’m humbled and honored for the opportunity to be the head coach at Florida State University, one of the iconic brands in college football,” Norvell said in a statement released by the Seminoles.

Norvell will leave Memphis having posted the highest winning percentage in Tigers’ history. He built on the foundation left by Justin Fuente when he left the Tigers for Virginia Tech and he led the Tigers to the first 12-win season in school history. Named Memphis’ head Dec. 4, 2015, Norvell won at least eight games in each of his four years here and reached double digits twice, including this year.

Memphis wrapped up its program-record 12th victory at the Liberty Bowl Memorial Stadium on Saturday in the American Athletic Conference championship win over Cincinnati. Fans stood and cheered as the confetti flew, including one Memphis fan who kept repeating to himself that he hoped Norvell would announce he was staying.

That never came. Even when asked later about Florida State’s news conference coming up the following day, Norvell deflected.

“All our focus tonight is about this football team,” said Norvell, who appeared emotional while his Tigers talked earlier beside him. “It's not about me. It's not about anything. It’s about this team and winning an American conference championship. I'm grateful for these guys and what they put in today, and we’re excited obviously about what we were able to do tonight.”

Asked if he would coach the Tigers in the Cotton Bowl berth Memphis expects representing the Group of Five, Norvell said simply, “Obviously, that’s the plan.”

Norvell served as deputy head coach, offensive coordinator and quarterbacks coach at Arizona State before taking the Memphis post. His high-octane offense with the Sun Devils resulted in 299 yards passing per game in his final season, and an overall offense of 473.8 yards a game.

He brought that same creative approach to Memphis, where he called the bulk of the team’s plays even as he had a different coordinator each season.

His offense became known for its explosiveness, leading to big plays. This season, the Tigers are 10th in the nation averaging 483.5 yards a game – 196.4 on the ground and 287.1 through the air - before Saturday’s championship game. His teams scored at least 2,147 points in less than four seasons - more than seven individual decades of Memphis football.

That offensive punch has led to several Memphis playmakers moving to the NFL.

Wide receiver Anthony Miller caught 32 touchdown passes in Norvell’s first two seasons before being drafted in the second round in 2018 by the Chicago Bears. Darrell Henderson was a consensus All-American who rushed for 1,909 yards and led the nation in all-purpose yards last year before being drafted by the Rams in the third round in April.

Tony Pollard, who was at Saturday’s title game, returned seven kickoffs for touchdowns for Memphis before being drafted in the fourth round by Dallas in April.

Before being hired by Memphis, Norvell was offensive coordinator at Arizona State for three seasons. He started his coaching career in 2006 as a graduate assistant at his alma mater Central Arkansas. He moved to Tulsa where he worked with receivers in 2007 and 2008 before being promoted to passing game coordinator for 2009 and 2010.

Pittsburgh hired him as co-offensive coordinator and receivers coach in 2011, and Arizona State hired him in 2012 as offensive coordinator and quarterbacks coach. He was named deputy head coach in 2014.

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AP College Football Writer Ralph D. Russo contributed to this report.

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Updated December 8, 2019